As more advisors explore succession, mergers, and acquisitions, some are turning to online marketplaces to generate interest.
Technology has undoubtedly expanded access to buyers and opportunities.
But there’s an important distinction between working with an experienced M&A consultant and relying on an online marketplace.
Many advisors assume:
“Nobody will know it’s me.”
Maybe that was true years ago.
Today, advisors often share information such as: AUM. Revenue. Geography. Team size. Client niche.
Combined with AI and publicly available information (including ADV filings, firm websites, and industry databases) it doesn’t take much to identify an advisor’s practice.
The irony is that advisors spend their careers protecting client confidentiality, yet often overlook protecting their own.
Once word begins to spread that you’re exploring your options, it’s difficult to regain control of the narrative.
There’s another consideration…
Most online marketplaces charge transaction fees ranging from 4% to 10% of deal value, often adding up to hundreds of thousands, and sometimes millions, of dollars.
After more than 33 years consulting with Wealth Advisors, I’ve found that thoughtful strategy, discretion, and carefully curated introductions often produce better outcomes than broad marketplace exposure.
When evaluating the future of your business, it’s not just about generating interest.
It’s about protecting your confidentiality and your legacy.